SEO Optimized Content – Basic Tips for Beginners

SEO optimized content

If you are already familiar with the concept of SEO optimized content, then this article is probably not for you. In fact, if you are an SEO expert then you may very well know something I don’t, in which case I would love to hear from you. In a nutshell, I am writing this article for beginners; for those people who are only now starting to find their feet in this ever changing, and often confusing field.

Why Is Search Engine Optimization Important?

If you intend making money from your website, then you will need to do whatever it takes in order to get your site onto the first page of search results, or as close to the first page as possible. No matter what search terms a user types into the search box, you want them to be able to see your site listed if your site is relevant to their search.

You want as many different search words and search word phrases as possible earning you a favorable position with the search engines. If you are expecting this to be easy, I’m sorry to say but you are going to be miserably disappointed. Even the most experienced SEO expert in the world cannot guarantee getting their site or anyone else’s site for that matter, onto the front page of search results.

Sure you want people to come and spend money on your site, but always remember that Google and the other big players will always favor those sites which they consider to be of the most value to their users. SEO is all about getting Google and the gang to like your site.

SEO Optimized Content

There are many aspects to search engine optimization, but since this article is meant to be about SEO optimized articles, that is what we’ll be focusing on. From here on in, when I refer to content, I’m referring to articles that appear on your own website, or on third party websites.

If you have been searching around online for information about SEO, you will almost certainly have seen the saying “Content is King” somewhere or other. This is a commonly used phrase in SEO circles because it is a fact and very true indeed.

However, when it comes to creating optimized content, the SEO rules have changed. Just a few years ago, it never really mattered how your articles were written, so long as they were optimized for the search engines. Poor grammar and poor spelling meant virtually nothing, and even articles that never delivered any real value at all could help to improve your search rankings.

These days Google and the gang don’t want you to focus only on optimizing for search engines. They want content to be optimized for your readers instead. Let’s just say that Search Engine Optimization has transformed into being People Based Search Engine Optimization.

When people ask me about this, I tell them to put real life people before the search engines. Write your articles for people to read and give your readers something they can really use. Believe me; the search engines will pick up on it.

Wikipedia vs. EBay (example)

Don’t get me wrong, I love Ebay, but the site is a great example of just how much “internet search” has changed. Just a few years ago you would frequently see EBay listings appearing in search results. These days you rarely see this happening. Instead, you see Wikipedia. Why?

You see Wikipedia instead because Wikipedia provides real information that is of value. As far as the search engines are concerned, information is more valuable than products or services. If you are promoting a law firm of course you can advertise your services, but you need to give your site visitors more than just a menu. Give your visitors some genuinely useful information and you will benefit.

Okay, so you are ready to share your knowledge but is there anything else you can do to influence the search engines?

Keywords & Keyword Phrases

Keywords and keyword phrases lie at the heart of content optimization. These are the words and phrases people are most likely to type into search boxes when they’re searching for the type of product or service you are offering via your website, or if they are searching for relevant information. Get those keywords or keyword phrases in your articles but be careful not to overdo it.

Remember, if a keyword or a keyword phrase is used more times in an article than it ought to be you may get away with it, but if the same words or phrases are being stuffed into every article you publish on your site then you are going to get penalized. The text in the box below is a true account of an experience I recently had with a client. If you don’t feel like reading it, just move on to the next section where I discuss Optimum Keyword Density.

I recently worked for the owner of a well established (56 years) company that specializes in Egyptian tour packages. Despite my numerous warnings, the company had used the same or similar keywords and keyword phrases over and over again on literally hundreds of pages during a full site makeover. Needless to say, the site virtually disappeared entirely from search results. Yep, Google penalized the site. Prior to this, the site had consistently ranked on page 1; 2 or 3.

I shouldn’t really complain because it resulted in me getting a lot more work as we tried to repair the damage, but I can’t help thinking how unnecessary it was. I should also add that this took place at the beginning of this year, and to date, the site still hasn’t managed to rank within the first 10 pages of search results. Be warned, you can ruin your search ranking overnight, but repairing the damage can take a very long time indeed.

When you have nearly 2000 pages relating to tour packages and Nile River cruises in Egypt, you honestly don’t need to lose any sleep over a lack of keywords. Google and the other search engines will know your site revolves around vacations in Egypt and they’ll know how much effort you have obviously put into creating so many pages. In a case like this keyword stuffing is DEFINITELY not necessary, and neither will it be tolerated.

Optimum Keyword Density

Countless SEO experts still continue to tell people that optimum keyword density ranges from 1% to 3%. Today, I’m here to tell you that 1 to 3 percent keyword density IS NOT the optimum density.

There are simply too many variables which make it impossible to provide a general % keyword or keyword phrase density. Ten years ago, focusing on keyword density used to pay dividends. Today, it is all about using your keywords “NATURALLY” without you having to force them in. If you really must use your keywords or keyword phrases several times in an article in order for that article to be a quality article, then go ahead and use them. However, if you don’t have to use them, then having them once or twice in the body of your article is ideal.

It is also a good idea to use synonyms and different variations of your keyword phrases. Let’s use the phrase “Increasing Traffic to your Site” as an example. In the body of my article I could use this phrase as many times as I need to in order to explain myself, but it would be better for me to only use it once or twice, along with variations of the phrase such as:

  • Drive more traffic to your site
  • Increasing site traffic
  • Driving more visitors to your site
  • Get more traffic
  • Boost traffic to your website

This is just a simple example but I’m sure you get the picture. Using variations of your keywords and/or keyword phrases minimizes the chances of you being penalized for keyword spamming or search spamming or keyword stuffing, and it also makes your content more interesting and more readable for your audience.

Title Tags

A title tag is simply the title you give to your article. It is the title that shows up in search results, and it’s the title your readers will see in their browser windows. This is the most important place to have your keywords, but you need to be careful how you do it.

Remember, your primary goal is to make sure that your title accurately describes what your article is about. It MUST make sense to your readers! Yes you do want your primary keywords or keyword phrase in there, but only if they can be used as part of an accurate description.

Most people who are familiar with SEO optimized copywriting will tell you that your titles should contain between 60 and 65 characters. However, I personally advise against using more than 50 characters just to be on the safe side. As you can see, you really have to make each and every letter count while at the same time fitting your keywords in there.

Headings & Sub-Headings

Most people who are regularly involved with SEO, including myself, will agree that it is a good idea to use your keywords or keyword phrases in headings and sub-headings. I’m not saying your keywords should appear in all heading and sub-headings, but it is generally recommended that you use them at least once in one of your headings. To take full advantage of this, you use “h2” tags.

SEO experts have long considered title tags to be important, but many of them started shying away from this tactic when HTML5 arrived on the scene, and because of Google clamping down on cheap SEO tactics that were being used to manipulate search rankings. The good news is that Matt Cutts from GoogleTM publicly announced that the use of title tags remains acceptable, but again, overuse should be avoided.

Using h1 & h2 Tags in WordPress

I can’t explain the procedure for every single type of platform in this article, so I’ll just briefly explain how to use these tags in WordPress seeing that WordPress is so popular.

When you have finished typing or pasting your article into WordPress, click on the tab near the top of the page that says HTML. This will allow you to see the HTML version of your article. In front of your main title, type in <h1> and at the end of the title, type in </h1>.

Now if you go back and you look at the standard view again, you will notice that the look of that title has changed. You can do the same thing with all subtitles as well, but rather than using the h1 tag, you would use h2 or h3 tags. I normally recommend using your keywords or keyword phrase once in an h2 title, and perhaps once in a h3 subtitle. H1 tag already gets used in the main title so repeated use of h1 tag is not permitted in an article from a SEO perspective.

URL Optimization

A “URL” is basically your article’s address in cyberspace. This is what you always see in the address bar at the top of your browser window every time you visit a web page. If you just go ahead and post an article on your website, the URL for that page will simply be a long string of letters and others characters which only computers are able to understand.

If your goal is to create SEO optimized articles, then you need to make sure your primary keyword or keyword phrase appears in the URL address. Fortunately, this is not very difficult to do, especially if you happen to have a WordPress site set up. It really is just a matter of point and click.

SEO optimized URLs make sense to human readers because they essentially tell your readers what they can expect to find on the page they have just landed on. Optimized URLs also make sense to the search engines, but again, don’t overdo it.

You also need to avoid optimizing multiple URLs with the same keywords or keyword phrases. If you use the same keywords or keyword phrases in more than one URL you run the risk of having one or more of your pages flagged as duplicate content.

SEO & Images

You’re probably sick of reading by now, so I’ll keep this last bit short and sweet. It is no secret that the search engines like pages that contain images. I guess it is because people generally love pictures, and if they are valuable to internet users, then the search engines are going to take this into account.

You can give your optimized articles an additional boost by including one or more images, but you can give them an even bigger boost if you optimize the names of your images. I’m sure you have seen the .jpg that appears at the end of image names when you are working with digital images.

For example, if you have a Canon camera, a photo you take might be assigned a name along the lines of CA00001.jpg. To optimize your images for search engines, simply replace the first part of the original name with your keywords or keyword phrases. Now the name of your image will be your keyword.jpg. Apart from this, you need to also include the keyword phrase and its variations in the ALT tag of an image. I will talk more about this in another article in this series.

I sincerely hope that I’ve managed to at least share something of value with you in this post, and thanks for taking the time to read it – Happy Optimizing.

Why WordPress Is the Best Website Platform on the Planet

best website platform

In 2003, a very notable event took place in the Cyber Universe. A new star was born, and they named it WordPress. Admittedly, it was not a very bright star, but little did we know just how big and spectacular that star would become. Today, millions of people, including myself, believe that WordPress is the best website platform in the world.

23.8% of the world’s websites – Powered by WordPress

Of course you will always get “die-hard” WordPress critics, but let’s look at the facts here. WordPress was basically nothing more than an easy-to-use blogging tool when it first appeared back in 2003. Today 23.8% of all the websites currently in existence are powered by WordPress. Let’s look at this from another angle: I have just visited a site called Internet Live Stats, and there are nearly 1 billion websites currently online. That means that nearly ¼ billion websites are powered by WordPress. If you ask me, I don’t think you need to be a rocket scientist in order to realize that WordPress is far more than just a simple blogging tool these days.

So, what has allowed WordPress to flourish the way it has? I think most WordPress users would agree that there many reasons, but the three that stand out the most are:

Even if you don’t have any IT skills, and even if you have never written a single line of code in your life, you can have a professional looking WordPress website set up in almost no time at all. If you can move and click your mouse, you can build a WordPress site. Okay, maybe it’s not quite as easy as that, but you get the idea.

WordPress is also a very “forgiving” platform. You won’t destroy hours of hard work just because you click the wrong button, or you choose the wrong option from one of the dropdown menus. I once read an article which was written by a WordPress critic, and the author described WordPress as a Content Management System designed for idiots. I think he could have chosen his words more carefully, but in a way, he actually summed things up perfectly. This is not to say I think only idiots use WordPress, but it emphasizes just how user friendly this platform actually is.

Obviously, the fact that WordPress is free has also played a significant role in the success of this platform. Twenty years ago it would have cost a fortune to have a professional website built. Today you can do it for free, thanks to WordPress, and if you are happy to have your website address ending with “wordpress.com” then you don’t even need to pay for a domain name.

WordPress – An Open Source Marvel

Customization and Versatility for everyone

WordPress is an “Open Source” content management system. In other words, any developer from anywhere in the world can create themes and plugins, and then make those available to WordPress users.

Do you want your site to have a professional looking theme, but also a theme which is fully optimized for search engines? No problem, there are thousands of them to choose from. Some are free, some are not; you just have to look for one which you feel is best suited to your individual needs.

Do you need a feature that allows you to carry out certain SEO related tasks with the minimum amount of effort? Again, no problem because there are literally thousands of plugins out there, and you can bet your bottom dollar that if you have a specific task in mind, you will be able to find a plugin capable of meeting your requirements.

Keeping the Big G Happy

Open Source SEO at your Fingertips

Because WordPress is an open source platform to which anyone can contribute, you inevitably have some of the world’s best SEO specialists contributing as well. This can come in the form of optimized themes as I’ve already mentioned above, or it can come in the form of plugins which allow you to effortlessly perform specific SEO tasks.

Having the ability to manage on-page SEO to the extent that you can with WordPress, is undoubtedly one of the platform’s biggest draws. I’m not saying that this enables you to deal with all your SEO requirements straight out of the box, but you definitely can take care of a big chunk of it.

Let’s take a look at one quick example of “out-of-the-box” SEO: Every page and/or post on your website has a unique URL. Typically, these URL address are, for lack of a better expression, simply a cocktail of meaningless numbers; symbols and other characters. While this type of URL might make sense to computers, it makes no sense to people, and it harms your SEO.

Ideally, you want the URL to reflect the name of your page, and hopefully tell people what they are about to see. With WordPress this process is as simple as it could ever be. Just log in; click Settings and then select “Permalinks” from the dropdown menu that appears. The current URL of the page will show up, along with a few options. Choose the “Post Name” option and you’re good to go. You now have your URLs fully optimized for all the major search engines, including the Big G.

Adding SEO title tags; headings, and even page content which are easily crawlable for search engines, is just as simple as the “permalink” example I’ve discussed above.

Search Engines & Site Load Speed

If you’re slow you go

I still come across many instances where so-called SEO specialists dismiss the idea of site loading time having an impact on search engine rankings. To be honest, I find this quite baffling because our good friends at Google have made themselves very clear, that they are no longer willing to tolerate sites that take an eternity to load.

A slow loading site might not be reason enough to earn you a penalty, but it can most definitely contribute towards a penalty, and my guess is that Google is going to become even stricter in this regard. Slow load times are also bad for business. If a potential customer visits your site and they have to wait ages for each page to load, you can kiss that customer goodbye forever.

When you build a WordPress site or you have one built for you, you don’t have anything to worry about anything as far as load speed is concerned. This is particularly true if you are using WordPress straight out the box. Obviously, if you cram a ton of heavyweight pictures and/or video content onto your pages, the load times will definitely be affected, and even the best website platform won’t be able to help you. However, providing you don’t overload your pages with content, you won’t have to worry about loading speed because WordPress has got your back covered. Also, there are a number of plugins you can use in order to speed up load time, including the very popular Autoptimze plugin.

WordPress & Mobile Devices

Making your site available to the world

As most website owners, or should I say, SEO specialists, will already know, April 2015 was set as a deadline for making sure websites are mobile friendly. That’s right, Google has spoken, and the world has to obey. Well, you don’t have to obey, but say goodbye to your favorable ranking on Google if you don’t.

If your website is not optimized for smartphones; tablets and etc. then the chances of your site showing up in mobile search results is diminishing by the day. Google controls roughly 85 to 90 percent of the global mobile ad market, earning the company an estimated $8 billion, with $3.7 billion coming from North America alone. What does this mean for website owners?

Today, 98% of all online searches are done from mobile devices. It is these searches that ultimately allow Google to make money. Companies pay a lot of money for advertising with Google, and they want those adverts to be seen by as many people as possible. If your site has no third party ads, then Google has little incentive to present your site to people who are searching for the product or service you are offering. Likewise, they cannot afford to place ads on sites that cannot be accessed from mobile devices, or on sites which are “unpleasant” when browsing with a mobile device.

I do online searches with my phone every day. When the results show up, you can see straight away which sites are “mobile friendly” and which ones are not. Those that are not are a real pain in the butt so I avoid them, and so do millions and millions of other internet users. If there are ads on those sites, just imagine how much potential revenue is being lost just because the owners of those sites have not done anything to make them mobile friendly.

So, how do you make sure your site is mobile friendly? You can hire a professional, or you can use WordPress. That’s right, a few simple mouse clicks and your site will be 100% mobile friendly. When Google first made the announcement, website owners were panicking big time, whereas those with WordPress sites weren’t even the slightest bit concerned because they already had the popular “Jetpack” plugin at their disposal.

Customized Themes & Plugins

Many developers argue that their chosen Content Management System is just as flexible as WordPress in terms of customization. Now, I’m not disputing that, but, we are NOT all seasoned developers with years of experience behind us. Fortunately for me, and any other person for that matter, there are literally thousands of themes and plugins out there, so most people with WordPress sites don’t need to rely on professional coders to customize their sites. Even if you did need some “out of the ordinary” customization, there are countless WordPress developers who can help.

So much more than just a blogging tool

WordPress might have started out as a simple blogging tool back in 2003, but today it is one of the most powerful, and also most widely used website platforms in the world also for business. Regardless of what your specific needs are, you can launch your online ambitions with WordPress – It’s free; it’s easy to use, and it WORKS!

Anyone who still argues that WordPress is a blogging tool has been sleeping under a rock for the last 10 years. I might be wrong in saying this, but the last time I visited NASA’s website it certainly didn’t look like a blogging site to me, and Ebay even less so. Yep that’s right; there are plenty of big boys using WordPress.

The truth of the matter is: whether you only want to have a personal website just for the sake of having one or whether you want to start an e-commerce business, WordPress is probably your best option right now, and it probably will be for many years to come.

If you only want to start a blog, or if you only want a site for personal use, you will probably find a suitable theme among the twenty themes that come preinstalled with WordPress, and as I’ve already mentioned, there’s no shortage of plugins should you need any.

On the other hand, if you want an e-commerce website; a forum, or even a social networking site, you might have to invest a bit more time customizing your site, but I can assure you that anything is possible with WordPress. No matter what sort of idea you have, you will be able to find themes and plugins that are capable of turning your ideas into reality.

One of the greatest things about WordPress sites, at least as far as I’m concerned, is the fact that even if you get somebody else to build your site initially, it is so incredibly easy for you to add content or make changes further down the line. The bottom line is: if you are not a developer and you lack the necessary IT skills like I do, you WILL NOT find a better option than WordPress. Give it a try, and I guarantee you, you won’t be disappointed.

Tips to Help you to Increase Domain Authority

ways to increase domain authority

Your blog has a great design and reasonable content. It’s fully optimized for SEO, but it just doesn’t seem to be getting the traffic and the search engine interest that it should be getting. Did you know there are a few other things that you should be concerned about besides SEO and Page rank?

One factor that is important today is domain authority. Many companies and people work hard at increasing page rank and trust rank, but neglect domain authority.

What is Domain Authority?

Domain authority, known as DA, is a calculation that was designed and created by Moz. Moz is an industry giant who wanted a way to show the authority that a specific site or domain holds. Domain authority is a calculation of multiple factors, including Page Rank, Alexa Rank, traffic rank and other factors.

A lot of SEO providers believe they know the precise formula that makes up domain authority and they can tell you how to increase domain authority. While most of us have a reasonable idea about the factors that go together to make domain authority, no one except Moz can tell you the precise formula and they aren’t talking about all of the ranking factors involved, though they have disclosed a few of them.

Here are a few of the factors that are believed to be part of domain authority :

The age of a domain matters

If you’re looking for a better way to get some domain authority, buy a few older domains that have been around for a while. Most blogs never have a first birthday. About 80 percent of sites are not fully developed by their first year and the domains are allowed to drop. That means that domains that are younger than a year or domains that are not registered for more than a year have a lot less trust attached to them.

To help with that, buy an older domain or buy your domain name for at least 5 years. That will help you to get some additional authority and trust, and also help you to get a lower price on your domain name.

Link diversity counts

Page rank used to be quite easily manipulated using links. Buy a few Page Rank 8 links and you’d have a PR5 or a PR6 in no time. While page rank is still in use, it’s far less easily manipulated today and it’s harder to get. Domain authority is a little bit more difficult still. While you used to be able to get page rank by using links from high PR sites, you were not able to get domain authority and that counts for a great deal.

How Do you Get Great Links?

The links that you have or are networking to get count for your domain authority but only if they are accomplished in a certain way. If you have 50 links from the same site, that typically counts as one link. What you want are fifty links from fifty different sites that are not connected in any way. It helps too if they are also authority sites with a little page rank, a great history and no spamming in their background. Those kinds of links are worth cultivating–note we did not say buying, we said cultivating. Get your links the right way. If your articles are worthwhile and your pages are worth linking to, give people a little heads up that you are out there and in many cases they will link to you.

What Links Can Harm Domain Authority?

One quick tip for you. Never buy domain links from sites such as Fiverr or other link sales people. In most cases they are not good links, they may come from spam laden sites and will not do your site any good. In some cases they can absolutely do a lot of damage to your site. Google and other authorities do know when your links come into play. If you get a lot in a very short time, it looks quite suspicious and will do some harm to your site. It definitely isn’t a way to increase domain authority.

Your site will become more authoritative to Moz as well as to Google if you have a higher domain authority. Working to get that is worth your time, but working to get it correctly beats taking shortcuts that can damage your domain and your reputation.

A few other things that reportedly affect the way in which your domain authority is measured are these:

The bounce rate on your site affects domain authority. We all know what the bounce rate is. It’s the how long the customers or the readers stay on your site and what they do while they are there. You want your visitors to spend more time on the site and to do more while they are there. A few things that will help with that are to connect your front page to interesting content that is published on other pages. Internal links will help to push your visitors into the site more deeply and get them interested.

Content Counts

When you are trying to lower your bounce rate and you’re trying to get customers/traffic, as well as improve your domain authority, nothing counts more than great content. Getting fresh and unique content is the best way to do all of those things. Google literally reads content now. If that content is duplicated and it’s not content that is interesting or offers something of value to the customers, your domain authority will not be as good as it could be.

Either write or buy quality content that offers a good experience to your customers. That will bring you traffic, increase the number of people who want to link to you and provide a good customer experience. Those are things that the search engines will find attractive, in turn boosting your traffic and your domain authority.

What’s the Bottom Line?

There are ways that you can increase and improve your domain authority. Take care when you work with domain authority and know what you are doing before you do it. Taking steps to set your domain authority a little higher can sometimes damage your site if not done ethically and correctly. If in doubt, hire an expert to help you to accomplish it.

Learn How To Market Your Blog to Increase Traffic and Search Rankings

how to market your blog Your blog is brand new and you have got a lot to say. Your content is crisp, clean and original and you cover a broad range of information. There’s an old saying in the business “If you build it, they will come”. That’s probably the biggest lie you have ever been told. The truth is, if you build it, and you write it and you market it well, then, they will come. You have got a lot of great information and now you need to find a way to help people find it. What are the best ways to ensure that people see your blog posts? How can you market your blog and bring in the traffic that you need to make it worthwhile? Fortunately the online world helps you to create a buzz about your products, your services, and even your blog. If you are looking for how to market your blog, look no further than sites you are probably using every day. You can do it easily and in some cases, you can even do it free of charge. Some of the best ways to promote your blog are a little labor intensive, but they can be done without additional costs.

Social Media Promotion

Social media, as everyone knows, is probably the best way to generate a buzz about services, products, or yes, even a blog. There are some specific types of social media that will work better than others. Facebook is a great place to start, simply by virtue of the vast numbers of people who visit it. Your goal at Facebook is to get likes and shares as well as to send traffic back to your blog. Several different types of posts will accomplish that for you quite readily. Some of the major corporations out there are playing this game very well. They are placing social media posts with links back to their site, but posts that also offer information or share tips. Those types of posts that end in a question and a link also promote traffic to your site as well as social sharing. The sharing will bring your blog into view of a wide range of other people. Sharing has a domino effect. It will continue to flow through other friend lists and bring additional traffic to your blog.

Forum posts

Posting a signature link in your forum posts will get your blog out there in front of the eyes of people who have an interest in what you have to say. Adding one or two forum posts that flow well with the content on the forums, whether it is marketing or product sales, and using your signature, once you are permitted, to help them to find your blog is a good method of sharing what you have to say with a larger group. Make certain that you take part in the conversation and post things that are relevant to the topic so that it doesn’t appear that you’re simply spamming for traffic.

YouTube Videos are Wonderful Sales Tools

YouTube, owned by Google, is now the site of one of the largest search engines in the world. Creating a video from portions of your content allows you to do two things at one time. People love videos. You’ll be able to repurpose some of your content to create your video and also link back to your site where the remainder of the post is housed on your blog. YouTube videos can give you a wonderful traffic spike and put your blog out there where people will find it. In many cases you’ll get return traffic simply by virtue of the fact that they liked what they saw the first time around.

Infographics Boost Traffic Readily

Take a portion of your article or one that is particularly interesting and use it to create a quick and simple infographic. Post the graphic on a social media site or on one of your groups on LinkedIn or even Pinterest and you’re assured of a good traffic return. The method is working very well for even larger corporations because people are very visual in nature. Graphics appeal to their artistic side while offering good information.

Contests Bring in Traffic

Make a tee shirt or a hat or something that has anything to do with your blog content or post topic. Post a contest on Facebook, Twitter, and other social media with a photo of your prize and the contest rules and then connect it back to your home page. One example of this is Skittles who gave away low priced beanbag chairs, while other soft drink companies frequently give away tees with their logo. Even a mouse pad will get you a lot of visitors and contest entries.

Offer a Free Blog Post

One of the best ways to get traffic is to offer a free piece of outstanding content to a site that is highly relevant to your content. Take care not to make it a competitor, but instead, use sites that feed into yours and will make a good partner site. For example, if you’re a carpet seller, you might offer free content on the history of carpets to a carpet cleaner in your geographic area. This tends to work quite well. The site that you approach will often put up the content with a link that reads something like “for more information on great carpets at great pricing, visit xyzcarpetsales.com”. Make it a point to keep the links no follow. Your goal here is traffic and standing, not necessarily page rank, which offers questionable value these days anyway.

Don’t Neglect Your On Page SEO

When you are considering how to market your blog, don’t neglect your own on-page SEO. The value of having good keywords, good tags and great images with alt tags is inestimable. All of the other marketing methods aside, if your site isn’t ready, then that is where you need to begin. If you’re not able to do the on page SEO tasks, hiring someone to accomplish them may be in your best interests in order to be certain they are correctly done. When you’re looking for ways to market your blog and to bring in traffic, take care to make sure that Google doesn’t assume that you are doing these things to earn page rank or for some other purpose. Tag your off site posts no follow and be sure that every step that you take is ethical and above board. Your blog needs to offer a good value to your customers and readers. Once we get them on our site, making sure that everything offers them a welcoming and a friendly experience is also part of the bargain. Today, it’s a brand new ball game bringing in traffic. Driving traffic to your site is only half the battle. The other half is making sure that they can find what they want once they arrive there. I will cover that aspect in another article.