Exploiting The Potential Of Effective Search Engine Optimization

effective search engine optimization

Contrary to what some people might believe, SEO (search engine optimization) can in many cases be detrimental to a website rather than being beneficial. However, this typically only happens when SEO is left in the hands of people who have very little knowledge in this field, or when the major search engines roll out new algorithm updates. A typical example would be the recent release of Google’s updated Penguin algorithm. Suddenly, countless websites lost their spot on the front page of results.

SEO tactics that had once helped them to achieve good search engine ranking, were now counting against them. Effective search engine optimization can never fully protect your search engine ranking because Google and the other big players have ultimate control. However, if you plan your SEO strategy carefully, you can at least secure some level of protection against these ongoing changes. Also, if you stay on top of the game, you should be in a position to alter course swiftly in the event of a major algorithm update.

Professional Search Engine Optimization Services

SEO is incredibly time intensive, and the fact that Google keeps changing the goal posts doesn’t help either. No sooner have you finished changing and altering everything, and bang, the search giant rolls out a new update. For this reason, more and more website owners are using professional services for their SEO needs. This is most definitely a great option if your budget allows for it.

As is to be expected, not all services being offered in the field are equal, and many rely on SEO marketing packages that in turn allow them to present their clients with supposedly accurate details. While this might look very professional on the surface, is it really helping website owners? Let’s take a look at some fascinating points:

1. Keyword Optimization

Do a little bit of research in order to determine the ideal keyword density for your articles and blog posts, and you will come away being more confused than ever. The ideal keyword density, according to the millions of “experts” out there, ranges between 1% and 5%. However, do an actual search, using any keyword or keyword phrase, and then click on the top search result. You’ll be surprised to discover that the page you are directed to contains no “obvious” keywords or keyword phrases.

Of course there are keywords in there, but they have been placed very discretely, and in a one thousand word article, they’re only likely to appear two or three times and only if they can be inserted without interfering with the natural flow of the article. In the past, keywords may have been enough to fool the search engines, but this is no longer the case.

TIP: Always write for your site’s visitors rather than writing for the search engines!

2. Readability Analysis

Many SEO software programs, including plugins for the ever popular WordPress platform, make use of a tool known as Flesch. Now, I’m not knocking this tool at all, but in my opinion, far too many SEO “experts” rely too heavily on it. Go ahead and try it for yourself. I can assure you, any article that gets an exceptional high Flesch rating will appear to have been written by a five year old child.

It is a well known fact that “general” web content should be easy to read; it should encourage the reader to continue reading, and it should be written in plain and simple English. However, one can only take this so far. These readability tests demand very short sentences and paragraphs. Short paragraphs are fine because they are easier on the eyes, but countless exceptionally short sentences will give many readers a reason to question your website’s credibility.

By all means, go ahead and use this sort of tool, but use it only as a guide. Click on any of the sites appearing on page one of Google’s search results, and you’ll see content which is extremely well written. Copy that content, and test it via the Flesch readability test, and you’ll almost certainly find that it fails miserably.

Effective search engine optimization IS NOT all about keyword optimization and questionable readability tests, which ironically are carried out by means of software. All the content on your website should be for REAL people, and if it is, and it is of real value to your readers, then the search engines will definitely pick up on it. Yes, your content should be search engine friendly, but if it’s too search engine friendly, then you’ll almost certainly discover that the search engines don’t want to be your friends. In short, SEO these days has become an art.

Bombproof Advice On How To Increase Blog Traffic Successfully

These days, virtually anyone can set up their own blog. There’s certainly no shortage of sites that will guide through the process, and there’s a ton of really great software out there that makes it possible to create an awesome looking blog even if you have no prior experience. From fancy banners and drop down menus to really good looking themes, an amateur blogger need no longer look like an amateur.

The biggest challenge is actually getting your blog noticed, taking into account that there are hundreds of millions of websites competing for recognition. Obviously, if you’re only setting up a personal blog for the fun of it, then you can simply give people your blog address if you want them to visit. On the other hand, if your blog is for business, then you need to attract as many visitors as you possibly can and this is where things start to get tricky. Even very experienced webmasters are constantly looking for fresh information on how to increase blog traffic.

A Never Ending Learning Experience!

Ongoing vigilance is necessary because the search engines continue to change their search criteria on a regular basis. This makes SEO (Search Engine Optimization) very difficult for all apart from the most skilled webmasters and the most skilled SEO specialists. In fact, if you are hoping to earn a living from your blog, then it would be wise to consider the services of a professional consultancy that offer a range of SEO related services.

Okay, let’s go ahead and take a brief look at 3 important steps you can take in order to increase blog traffic:

Tip No.1 – Selecting and Targeting an Appropriate Audience

If you have visited any credible websites searching for information on how to increase blog traffic, you will almost certainly have seen the term “Target Audience” mentioned. Your target audience will of course depend on the sort of product or service being offered on your blog. In other words, it depends on your particular niche. You need to target an audience that are not only likely to support your blog, but are also likely to promote your blog through various channels such as word of mouth; their own blogs, and of course social networking sites.

If you can get just a handful of people to comment favorably with regards to your blog and what you are offering, you can be sure others are going to follow, and the result is going to be a steady increase in traffic. Whenever to post content, regardless of where you post it, always focus on your target audience. Below are a few questions to keep in mind when you write any posts:

  • What is the average age of your audience likely to be?
  • What level of education are they likely to have had?
  • Do you expect most to be high income or low income earners?
  • Are the majority likely to be male or female?

Tip No.2 – Get Involved In Relevant Communities

If your target audience is typically young people who are passionate about sport, then naturally you will want to join sport orientated communities rather than communities that share nothing in common with the sort of people you are seeking to attract to your site. Thankfully, finding the right sort of communities; forums and so on is a very straightforward task, and for the most part, it won’t cost you anything either.

Tip No.3 – Never Underestimate the Power of SEO on Your Blog

It seem as though SEO is being discussed and advocated wherever you look these days, and I can assure you, there is a very good reason for this. On the downside, SEO is a lot more complex than many make it out to be. I won’t go into all the details here because it would be virtually impossible. However, I will just say that you should keep SEO in mind whenever you add new content to your blog. Your number one priority is to write or post for your site visitors first, but you also need your content to be search engine friendly. It’s all about finding just the right balance. Get it wrong and you’re either going to lose visitors, or you’re going to damage search engine ranking. You can find additional information on how to improve search engine rankings by clicking here.

Google Updates And How To Improve Search Engine Ranking

When Google announced their intention to roll out the latest Penguin update, webmasters from all around the world braced themselves for the storm which would surely follow. Sadly, they had every reason to be afraid, because with a single sweep of the brush, thousands of websites suddenly vanished off the front page of Google’s search results. Even websites that had featured on page one for ages were suddenly gone. Almost overnight, search engine ranking had taken on a whole new meaning, leaving countless webmasters to try and figure out what they had done wrong to deserve the wrath of Google.

Understanding Google and Penguin

One of the first things to remember is the fact that none of us can argue with the search engines. We either have to satisfy their requirements, or else we simply have to give up and throw in the towel. Search engines are under a tremendous amount of pressure to provide credible search results to the millions of people who uses their services each day.

Now more than ever before, search engines are looking for legitimacy; they are in essence trying to make it easy for people to find the best possible answers to their questions, and the best solutions for the problems they might have. So, does this mean that it is now impossible to boost search engine ranking by means of SEO (Search Engine Optimization)?

Interesting Fact – Google processes more than 40 million search requests every second!

SEO Is As Powerful Now As Ever Before

Despite all the latest changes, I am still seeing so-called SEO specialists pursuing the same old tactics they have been using for years. It would seem very few are even willing to acknowledge the fact that the rules of the game have changed. At Paduka Consultants, our business model is based on the fact that SEO is never static. It is constantly changing, and we believe that we have an obligation towards our clients to stay ahead of the game with regards to SEO.

We also realize that no two websites are the same, and that different sites might call for different approaches in order to improve ranking and website traffic. It is also critical to keep in mind that there is a very clear difference between increasing traffic and increasing search rankings. Getting your website onto page one is notoriously more difficult than it is to increase traffic. Website traffic can be generated in several ways, including link building; blog posting and etc. You can find out more about increasing traffic by clicking here.

In order to hit page one however, you really need to keep Google sweet. Your site needs to stand out as being a “REAL” website offering “REAL” value. Without any real value to offer visitors, those visitors are not going to hang around for very long, and if all your visitors leave your site within just a few seconds, you can well and truly kiss page one goodbye. On the other hand, with a robust SEO strategy in place, improving your site’s search ranking is certainly not impossible.

Go It Alone or Leave It to the Professionals

To address all areas of SEO is incredibly time consuming and it requires a vast amount of commitment. To get a general idea of what is required, you can visit our services page here. No matter what you may have read, or what “remarkable” automated SEO tools you may have seen advertized, you can be sure that when it comes to SEO, there is no such thing as autopilot. Remember, there is a very good reason why successful companies hire professional companies like Paduka Consultants to manage and maintain their websites.