Many SEO experts will tell you that content is king in the world of search engine optimization. However, it is dangerous to think that content is always king, no matter what. What I’m saying here is that in order to be king, your content needs to be great. Believe me; poorly written content is of no use to anyone. If your primary goal is to increase search engine rankings rather than increase traffic, you can read the article about search engine rankings here.
You can publish thousands of articles on your blog, but if those articles don’t provide any value, you won’t get the traffic you were hoping for. I don’t mean to be brash here, but if you want people to read your articles, then you need to give them decent articles to read.
Of course you want content that drives traffic to your site, but you must always put your readers first. So, does this mean we should forget about SEO when we write or order our articles? It most definitely doesn’t, because if your articles aren’t search engine friendly, then people aren’t likely to find those articles in the first place.
Keep Content Clean and Green
The internet is awash with articles that are crammed full of filler. This is when people write an entire paragraph to say what could actually have been said in a single sentence. This typically happens when a website owner orders content from one of the many cheap freelance sites out there.
As with many things in life, you get what you pay for. If you are only willing to pay two or three dollars for an article, then surely can you expect great quality? If you want to increase web traffic with articles, you need content which is free of fluff or filler.
Your content must also be green. In other words, it must not only be factual and accurate right now, but instead, it must remain that way for as long as you want that article to work for you. In many instances, this means having to go back and update it as and when needed.
Use Keywords and Keyword Phrases with Caution
From as far back as I can remember, there has always been a great deal of emphasis on the use of keywords and keyword phrases. Now, I know this sort of goes against the grain, but I have to say that I am not a huge “keyword” fan because it’s too easy to lose control.
It’s all fair and well to use a particular keyword once or twice in an article, but what happens in the case where a blog site might have hundreds of articles containing that keyword? Will the search engines not see that as keyword spamming? If they do, your search engine rankings are going to suffer, and you’re also likely to lose credibility amongst your visitors.
Again, it all boils down to publishing content for humans, and not for search engines. These days search engines are sophisticated enough to know what is good and what is bad. Always remember: content that engages your readers is content that drives traffic to your site. If you would like the type of content that would increase bog traffic, click here to learn more.
Subheadings; Bullet Points and Other Features
Most, if not all experts in the field will recommend that you create articles that include lists; subheadings; bullet points and etc. The reason for this is because most people like content to be split up into clear, easy-to-read sections.
However, there are some exceptions. If your topic doesn’t really allow for bullet points, then you should never try to force the issue. Instead, allow your article to flow naturally, keeping paragraphs relatively short. Using subheadings is almost always possible, and it’s highly recommended that you do use them.
Just remember, your main keyword or keyword phrase should only be used sparingly, so personally I would advise against using the exact keyword in subtitles. Rather use a variation instead, and only if it can be done without affecting the natural flow.
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