As a person who specializes in SEO (search engine optimization) and other related services, I have known about countless website owners who complain that despite getting tons of traffic, they make very few sales. Many of these people have spent months trying to fine tune their SEO strategies, which in my opinion clearly shows they are dedicated. So, what are they doing wrong?
Running Around in the Dark
Based on my own experience in the field, I’ve found that many people fail to distinguish between the various forms of SEO. This is particularly true when it comes to increasing or improving search engine rankings and driving traffic to their blogs. What they fail to realize is that these are two very different animals. Let’s take a very brief look at this:
Search Engine Ranking – Naturally, if you can get your blog listed on page one of Google’s search results, then your site is certainly likely to get a considerable amount of traffic, but there are no guarantees. In short, being on the front page of Google is something every website owner should strive for, but you also need to use other avenues for increasing traffic. Learn more about improving search engine rankings here.
Increasing Blog Traffic – If you want to increase conversions for your blog, you also need to focus on increasing traffic to your blog, without having to rely solely on the search engines. One of the best ways to do this is by signing up with several forums; social media sites and etc. However, a massive increase in traffic doesn’t always equate to a massive increase in sales. You can click here to find out more about driving traffic to your blog.
Targeted Traffic – The Only Traffic You Want
Anyone who has some SEO experience can easily increase website traffic, but what is the point of driving visitors to your site if 99% of them are immediately going to leave your site? This is exactly what you can expect if you don’t make any attempt to filter your traffic, and there is only one way to filter traffic… FIND the RIGHT AUDIENCE!
If you can successfully drive the right sort of people to your blog, then I can guarantee you that you can and will increase conversions for your blog. So, from here on in, whenever you are busy with SEO related tasks, think of your audience and keep two questions in mind:
- Who Am I Targeting?
- Where Can I Find Them?
Who Am I Targeting? – If your site is all about DIY, then your TARGET audience will naturally be DIY enthusiasts, and all your SEO efforts should be directed to this particular audience. However, before you start publishing content, you need to ask yourself a few questions, including:
- Are most of my visitors likely to be male or female?
- What age groups will most of my visitors fall into?
In this study where I have chosen a DIY site, it would be safe to assume that most visitors are likely to be men. Also, having just done a little research, I know that most visitors will be between the ages of 30 and 50. Also, millions of people enjoy DIY, so my visitors will be from all walks of life. Some will have a high school education; some will have degrees; some will be wealthy, and some will be poor.
Where Can I Find Them? – This is what you need to think about when you start posting on forums and etc. The people most likely to spend money on your DIY site will be DIY enthusiasts, so it is them you are chasing. As such, you need to single out a number of forums and blogs that are likely to be frequented by the sort of people you are looking for.
After all, it would be pointless trying to promote your blog on a maternity website. You’re not likely to get a load of pregnant mothers scrambling to buy your power tools. The importance of focusing on a “TARGET” audience really cannot be stressed enough.
As the owner of a blog site, you must continuously aim to improve search engine ranking, but under no circumstances should you neglect your other traffic generating options. Above all, always stay focused on your audience. If you do, you will be getting quality traffic, and quality traffic always equates to a higher sales conversion rate.
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