The internet is awash with websites offering SEO services, but as is to be expected, many of these sites are owned by individual who are, I’m afraid to say, only “wanna be” SEO specialists. Many can certainly talk the talk, but they can’t walk the walk. They know a bit about using keywords and keyword phrases; they know a bit about link building, and they generally know about a few other SEO tactics as well, but this definitely does not make them specialists in the field.
Many of these sites that offer SEO services also rely heavily on software that allows certain aspects of SEO to be automated. It’s not uncommon to see these people say that they can create thousands and thousands of backlinks to your site. Of course they can, because they are using software to do it, but please trust me on this, it simply doesn’t work, and in fact, it can quite literally ruin your site. Okay, let’s delve a little deeper:
The Truth about Links and Backlinks
If you are searching for an affordable SEO service that includes link building, you will need to determine which method is used for link building. Is software being used to generate tens of thousands of links to your website? If so, where are all these links being placed?
Let’s for example assume that you have a website that specializes in pet care products. You sell all sorts of pet related items, such as grooming devices, shampoos; coat conditioners, and etc. A genuine SEO specialist will place links to your site only on other sites; blogs and forums which are in some way related to your site. Placing link on unrelated sites is essentially pointless. Why advertise your site on a blog or a forum which is dedicated to corporate tax discussions or services? People who sell equipment for extreme sports aren’t going to try and promote their goods on a forum for disable people or perhaps senior citizens.
The big problem with automated link building is the fact that you end up with thousands and thousands of links on websites; blogs and forums which are in no way related to your particular niche. Even if you do get some web traffic from these links, 99% of the people who arrive at your site will leave almost immediately. Google and the other major search engines are an even bigger problem, because believe me, they will pick up on this almost instantly, and you WILL be penalized for it, especially by Google.
HINT: Programmers and/or software developers are really smart people, but they are not as smart as Google, and Google doesn’t want you to cheat!
Creating and Distributing Content
Quality content is often seen as being the cornerstone of your online presence, which of course means that it is one aspect of SEO which should never be neglected. When a SEO specialist talks about content, many people assume they are referring to written articles, and quite often, this is true. Nevertheless, the term “content” can also refer to other things as well, including but not limited to:
- Pictures or photos
- Audio recordings
Most times however, “content” refers to written articles and blog posts. Virtually any affordable SEO service is able to provide you with content for your website or blog. They can also create and publish articles on many article directory sites. These articles will typically include a link to your site, and these links have the potential to drive a lot of traffic to your site. However, the articles need to be expertly written, or else people won’t really take you seriously, which in turn means they’re not going to click on the link provided.
When people read these articles, most assume that you, the website owner, actually wrote the articles. Businesses that offer SEO services rarely employ their own content writers. Instead, they order content from various online sites that have freelance writers standing by to write articles as and when needed. There are some sites out there where you can order a 500 word article for as little as one dollar. If you are serious about SEO, please just be aware of this because your SEO service provider might be publishing hundreds or thousands of poorly written $1.00 articles without you even knowing it and if that’s the case, your reputation is inevitably going to be destroyed.
Let Common Sense Prevail
Before you make any final decisions regarding a particular SEO service provider, make sure you understand exactly what sort of package they offer. SEO is incredibly time consuming, so if your chosen provider is offering an almost endless list of services for a very low fee, then you need to ask yourself how are they able to do that? Always follow the Golden Rule: If it looks too good to be true, then it probably is. From this website, you can find out more on link building through guest posts; then high quality content creation, and other types of SEO tools.