Wouldn’t it be fantastic if you woke up tomorrow and you discovered that your blog has made it onto the front page of Google’s search results? I can assure you, it is a truly wonderful feeling. Of course we all know just how difficult it is to achieve such a goal, but I also know from experience that it is NOT impossible.
When Google rolled out their latest Penguin update recently, Internet marketers all over the world were up in arms. Many SEO experts were left scratching their heads, and many websites simply threw in the towel. I’m not sure if it is because I like Penguins or not, but while many web masters were crying in despair when Google shifted the goal posts, I was smiling from ear to ear. As far as I am concerned, the search giant has made it easier for me to increase domain authority. After all, I now have less people to compete with.
White Hat SEO vs. Black Hat SEO
In the past, there were a tremendous number of people employing black hat SEO tactics in order to drive traffic to their sites. Those of us who have long since advocated legitimate white hat SEO, have routinely lost out. Now the tide has turned. If you think you can improve search engine rankings with black hat SEO, I can guarantee you that your site is going to get hit with a massive penalty. The only way you are going to increase domain authority now, is by playing according to the rules. So, let’s go ahead and look at how you need to do things in order to improve your website’s authority:
Polishing Your Link Profile
I’m not going to go into a great deal of detail with regards to link build because I’ve already written quite a bit about it which you can read here. Nonetheless, I do want to touch on a few things regarding your link profile. The search engines monitor all your link activity and your blog will be judged accordingly. Now, to get your link profile on track, there are two fundamental steps:
- Get as many good links as you can
- Get rid of all bad links
You generally have two options for getting quality backlinks to your blog. You can either hire the services of a professional SEO agency, or you can create real killer content. The first option is great, but it does cost money, and it is not without risks. After all, anyone can advertize SEO services, even if they have no experience. Your biggest challenge here will be to find a reliable service with affordable rates.
Your second option (killer content) is commonly known as Content Marketing, and it can be unbelievably powerful. With this option you are not relying on pre-arranged link sharing agreements. Instead, when you publish an article or a blog post which is truly awesome, it WILL get you the links you need, and the overwhelming majority of links you pick up from publishing quality content will be GOOD links.
Getting rid of bad links is easy, but it can be extremely time consuming, and also very tedious. You’ll need to track down all your bad links, and then you will need to communicate with all those webmasters, requesting that your links be removed. Again, if you have a lot of bad links, and you have some spare cash, you should really consider allowing someone else to do the dirty work for you.
Increasing Domain Authority with Internal Links
Please, take my advice and begin paying a lot of attention to internal linking if you aren’t already doing it. Internal links are simply backlinks within your site which direct visitors to other posts or pages within your site. For example, if you want to read more on how to create content that generates traffic, then you can find it here. To find out more about professional SEO services, click here.
Internal links help to increase domain authority for a number of reasons. They help the search engines to index your site, and above all, they help to keep your visitors on your site. Visitors love internal links because this allows them to get more informative content from the blog, and also remember that the search engines want to send people to sites which they are likely to appreciate.