There are millions of people around the world who are writing articles and blog posts every single day, with the sole intention being to drive additional traffic to their websites. The fact of the matter is however, if nobody is reading your blog posts in the first place, then obviously they won’t be driving any visitors to your site. I mean, it is pretty obvious: If you want traffic, then you need to ensure your blog posts are being read.
Now, I am going to share five simple, yet very effective tips that you can begin using in order to ensure people actually do read your posts from beginning to end. But, before I do that, I first want to briefly touch on what I like to call the Grim Reaper in the world of online content.
The Grim Reaper
Did you know the Grim Reaper actually has a twin brother when it comes to written online content? The one brother is called Grammar, and his brother is called Spelling. It has been proven again and again that poor grammar and spelling mistakes DESTROY your website’s standing and credibility.
It doesn’t matter if you write a post in English; Russian; Spanish or Italian; if your grammar and your spelling leave a lot to be desired, the overwhelming majority of your readers will stop reading before they reach the end of the first paragraph. I don’t mean to be rude or arrogant, but if you can’t write, then rather pay someone who can. You can find out how to get high quality content that drives qualified traffic by clicking here.
Tip No. 1: Keep Sentences Short and Simple
When you write an article or a blog post, keep in mind that not all your readers are going to have a degree in English. What I’m saying here is that you shouldn’t make it your goal to use fancy sounding words. In addition to using plain and simple vocabulary, you also need to keep sentences short and concise. Your visitors will not ridicule you for your simple English but rather thank you for it.
Tip No. 2: Allow Readers to Scan Your Posts
In addition to using short sentences, you also need to keep paragraphs short and concise. Ideally, each paragraph should contain not more than three to four sentences. If your sentences are very short, then you can use a few more in a paragraph, but be careful not to overdo it.
Many studies have shown that people actually need “white space” when they are reading. If for example, I were to post this entire article as a single block of text, most people would not even begin reading it. Basically, the empty space between paragraphs allows readers to take short break, and during that break, they are actually absorbing the paragraph they have just finished reading.
Tip No. 3: Use Subheadings & Images
Obviously we don’t want to be adding images to every single article we post. In fact, it is quite often simply not possible. Nevertheless, you still need to break your text up, over and above the empty spaces between paragraphs. To do this, I recommend using subheadings just as I have done in this post. Some authors favor bullet points or numbered lists, but I personally think it is best to use both if your post actually allows for it.
Tip No. 4: Set Your Links Correctly
As you no doubt already know, if you click a link on a webpage, you are either taken directly to the page which the link is linked to, or else the linked page opens in a new window. Several webmasters favor the first option, but few other SEO specialists believe that you should set your links to open in a new window.
If someone clicks on a link you have provided, and it opens in a new window, their original window displaying your post will still be open. This essentially means that there is less chance of them being sidetracked before reading your entire post.
Tip No. 5: Keep Your Audience Entertained
Not every sentence or paragraph is going to be “Best-Seller” material, but at least try to keep sentences and paragraphs as interesting as possible. A lot of writers are way too focused on word count. They aim for a specific target, and to reach that target they include a lot of fluff.
Don’t forget, you want to ensure your blog posts are read, and if you “word stuff” an article simply because you want a word count of 500 words or more, most readers are going to click away long before they reach the end of your post. A little bit of humor is fine, but never fluff your articles with information which is essentially irrelevant to the topic you are posting about.