Your blog has a great design and reasonable content. It’s fully optimized for SEO, but it just doesn’t seem to be getting the traffic and the search engine interest that it should be getting. Did you know there are a few other things that you should be concerned about besides SEO and Page rank?
One factor that is important today is domain authority. Many companies and people work hard at increasing page rank and trust rank, but neglect domain authority.
What is Domain Authority?
Domain authority, known as DA, is a calculation that was designed and created by Moz. Moz is an industry giant who wanted a way to show the authority that a specific site or domain holds. Domain authority is a calculation of multiple factors, including Page Rank, Alexa Rank, traffic rank and other factors.
A lot of SEO providers believe they know the precise formula that makes up domain authority and they can tell you how to increase domain authority. While most of us have a reasonable idea about the factors that go together to make domain authority, no one except Moz can tell you the precise formula and they aren’t talking about all of the ranking factors involved, though they have disclosed a few of them.
Here are a few of the factors that are believed to be part of domain authority :
The age of a domain matters
If you’re looking for a better way to get some domain authority, buy a few older domains that have been around for a while. Most blogs never have a first birthday. About 80 percent of sites are not fully developed by their first year and the domains are allowed to drop. That means that domains that are younger than a year or domains that are not registered for more than a year have a lot less trust attached to them.
To help with that, buy an older domain or buy your domain name for at least 5 years. That will help you to get some additional authority and trust, and also help you to get a lower price on your domain name.
Link diversity counts
Page rank used to be quite easily manipulated using links. Buy a few Page Rank 8 links and you’d have a PR5 or a PR6 in no time. While page rank is still in use, it’s far less easily manipulated today and it’s harder to get. Domain authority is a little bit more difficult still. While you used to be able to get page rank by using links from high PR sites, you were not able to get domain authority and that counts for a great deal.
How Do you Get Great Links?
The links that you have or are networking to get count for your domain authority but only if they are accomplished in a certain way. If you have 50 links from the same site, that typically counts as one link. What you want are fifty links from fifty different sites that are not connected in any way. It helps too if they are also authority sites with a little page rank, a great history and no spamming in their background. Those kinds of links are worth cultivating–note we did not say buying, we said cultivating. Get your links the right way. If your articles are worthwhile and your pages are worth linking to, give people a little heads up that you are out there and in many cases they will link to you.
What Links Can Harm Domain Authority?
One quick tip for you. Never buy domain links from sites such as Fiverr or other link sales people. In most cases they are not good links, they may come from spam laden sites and will not do your site any good. In some cases they can absolutely do a lot of damage to your site. Google and other authorities do know when your links come into play. If you get a lot in a very short time, it looks quite suspicious and will do some harm to your site. It definitely isn’t a way to increase domain authority.
Your site will become more authoritative to Moz as well as to Google if you have a higher domain authority. Working to get that is worth your time, but working to get it correctly beats taking shortcuts that can damage your domain and your reputation.
A few other things that reportedly affect the way in which your domain authority is measured are these:
The bounce rate on your site affects domain authority. We all know what the bounce rate is. It’s the how long the customers or the readers stay on your site and what they do while they are there. You want your visitors to spend more time on the site and to do more while they are there. A few things that will help with that are to connect your front page to interesting content that is published on other pages. Internal links will help to push your visitors into the site more deeply and get them interested.
When you are trying to lower your bounce rate and you’re trying to get customers/traffic, as well as improve your domain authority, nothing counts more than great content. Getting fresh and unique content is the best way to do all of those things. Google literally reads content now. If that content is duplicated and it’s not content that is interesting or offers something of value to the customers, your domain authority will not be as good as it could be.
Either write or buy quality content that offers a good experience to your customers. That will bring you traffic, increase the number of people who want to link to you and provide a good customer experience. Those are things that the search engines will find attractive, in turn boosting your traffic and your domain authority.
What’s the Bottom Line?
There are ways that you can increase and improve your domain authority. Take care when you work with domain authority and know what you are doing before you do it. Taking steps to set your domain authority a little higher can sometimes damage your site if not done ethically and correctly. If in doubt, hire an expert to help you to accomplish it.