Tips to Help you to Increase Domain Authority

ways to increase domain authority

Your blog has a great design and reasonable content. It’s fully optimized for SEO, but it just doesn’t seem to be getting the traffic and the search engine interest that it should be getting. Did you know there are a few other things that you should be concerned about besides SEO and Page rank?

One factor that is important today is domain authority. Many companies and people work hard at increasing page rank and trust rank, but neglect domain authority.

What is Domain Authority?

Domain authority, known as DA, is a calculation that was designed and created by Moz. Moz is an industry giant who wanted a way to show the authority that a specific site or domain holds. Domain authority is a calculation of multiple factors, including Page Rank, Alexa Rank, traffic rank and other factors.

A lot of SEO providers believe they know the precise formula that makes up domain authority and they can tell you how to increase domain authority. While most of us have a reasonable idea about the factors that go together to make domain authority, no one except Moz can tell you the precise formula and they aren’t talking about all of the ranking factors involved, though they have disclosed a few of them.

Here are a few of the factors that are believed to be part of domain authority :

The age of a domain matters

If you’re looking for a better way to get some domain authority, buy a few older domains that have been around for a while. Most blogs never have a first birthday. About 80 percent of sites are not fully developed by their first year and the domains are allowed to drop. That means that domains that are younger than a year or domains that are not registered for more than a year have a lot less trust attached to them.

To help with that, buy an older domain or buy your domain name for at least 5 years. That will help you to get some additional authority and trust, and also help you to get a lower price on your domain name.

Link diversity counts

Page rank used to be quite easily manipulated using links. Buy a few Page Rank 8 links and you’d have a PR5 or a PR6 in no time. While page rank is still in use, it’s far less easily manipulated today and it’s harder to get. Domain authority is a little bit more difficult still. While you used to be able to get page rank by using links from high PR sites, you were not able to get domain authority and that counts for a great deal.

How Do you Get Great Links?

The links that you have or are networking to get count for your domain authority but only if they are accomplished in a certain way. If you have 50 links from the same site, that typically counts as one link. What you want are fifty links from fifty different sites that are not connected in any way. It helps too if they are also authority sites with a little page rank, a great history and no spamming in their background. Those kinds of links are worth cultivating–note we did not say buying, we said cultivating. Get your links the right way. If your articles are worthwhile and your pages are worth linking to, give people a little heads up that you are out there and in many cases they will link to you.

What Links Can Harm Domain Authority?

One quick tip for you. Never buy domain links from sites such as Fiverr or other link sales people. In most cases they are not good links, they may come from spam laden sites and will not do your site any good. In some cases they can absolutely do a lot of damage to your site. Google and other authorities do know when your links come into play. If you get a lot in a very short time, it looks quite suspicious and will do some harm to your site. It definitely isn’t a way to increase domain authority.

Your site will become more authoritative to Moz as well as to Google if you have a higher domain authority. Working to get that is worth your time, but working to get it correctly beats taking shortcuts that can damage your domain and your reputation.

A few other things that reportedly affect the way in which your domain authority is measured are these:

The bounce rate on your site affects domain authority. We all know what the bounce rate is. It’s the how long the customers or the readers stay on your site and what they do while they are there. You want your visitors to spend more time on the site and to do more while they are there. A few things that will help with that are to connect your front page to interesting content that is published on other pages. Internal links will help to push your visitors into the site more deeply and get them interested.

Content Counts

When you are trying to lower your bounce rate and you’re trying to get customers/traffic, as well as improve your domain authority, nothing counts more than great content. Getting fresh and unique content is the best way to do all of those things. Google literally reads content now. If that content is duplicated and it’s not content that is interesting or offers something of value to the customers, your domain authority will not be as good as it could be.

Either write or buy quality content that offers a good experience to your customers. That will bring you traffic, increase the number of people who want to link to you and provide a good customer experience. Those are things that the search engines will find attractive, in turn boosting your traffic and your domain authority.

What’s the Bottom Line?

There are ways that you can increase and improve your domain authority. Take care when you work with domain authority and know what you are doing before you do it. Taking steps to set your domain authority a little higher can sometimes damage your site if not done ethically and correctly. If in doubt, hire an expert to help you to accomplish it.

How To Successfully Increase Domain Authority Of Your Blog

Wouldn’t it be fantastic if you woke up tomorrow and you discovered that your blog has made it onto the front page of Google’s search results? I can assure you, it is a truly wonderful feeling. Of course we all know just how difficult it is to achieve such a goal, but I also know from experience that it is NOT impossible.

When Google rolled out their latest Penguin update recently, Internet marketers all over the world were up in arms. Many SEO experts were left scratching their heads, and many websites simply threw in the towel. I’m not sure if it is because I like Penguins or not, but while many web masters were crying in despair when Google shifted the goal posts, I was smiling from ear to ear. As far as I am concerned, the search giant has made it easier for me to increase domain authority. After all, I now have less people to compete with.

White Hat SEO vs. Black Hat SEO

In the past, there were a tremendous number of people employing black hat SEO tactics in order to drive traffic to their sites. Those of us who have long since advocated legitimate white hat SEO, have routinely lost out. Now the tide has turned. If you think you can improve search engine rankings with black hat SEO, I can guarantee you that your site is going to get hit with a massive penalty. The only way you are going to increase domain authority now, is by playing according to the rules. So, let’s go ahead and look at how you need to do things in order to improve your website’s authority:

Polishing Your Link Profile

I’m not going to go into a great deal of detail with regards to link build because I’ve already written quite a bit about it which you can read here. Nonetheless, I do want to touch on a few things regarding your link profile. The search engines monitor all your link activity and your blog will be judged accordingly. Now, to get your link profile on track, there are two fundamental steps:

  • Get as many good links as you can
  • Get rid of all bad links

You generally have two options for getting quality backlinks to your blog. You can either hire the services of a professional SEO agency, or you can create real killer content. The first option is great, but it does cost money, and it is not without risks. After all, anyone can advertize SEO services, even if they have no experience. Your biggest challenge here will be to find a reliable service with affordable rates.

Your second option (killer content) is commonly known as Content Marketing, and it can be unbelievably powerful. With this option you are not relying on pre-arranged link sharing agreements. Instead, when you publish an article or a blog post which is truly awesome, it WILL get you the links you need, and the overwhelming majority of links you pick up from publishing quality content will be GOOD links.

Getting rid of bad links is easy, but it can be extremely time consuming, and also very tedious. You’ll need to track down all your bad links, and then you will need to communicate with all those webmasters, requesting that your links be removed. Again, if you have a lot of bad links, and you have some spare cash, you should really consider allowing someone else to do the dirty work for you.

Increasing Domain Authority with Internal Links

Please, take my advice and begin paying a lot of attention to internal linking if you aren’t already doing it. Internal links are simply backlinks within your site which direct visitors to other posts or pages within your site. For example, if you want to read more on how to create content that generates traffic, then you can find it here. To find out more about professional SEO services, click here.

Internal links help to increase domain authority for a number of reasons. They help the search engines to index your site, and above all, they help to keep your visitors on your site. Visitors love internal links because this allows them to get more informative content from the blog, and also remember that the search engines want to send people to sites which they are likely to appreciate.