Internet entrepreneurs have long since appreciated the power of content marketing. It is an incredibly potent SEO tool that can quite literally drive tens of thousands of visitors to your site; a tool that can convert thousands of visitors into paying customers. People have enjoyed reading for many thousands of years already, and it is something which is never ever going to go away.
People love interesting content, and they love it even more if it is free. If you can create compelling content, and you leverage that content in the correct way, you will almost certainly be able to increase traffic to your site. But, quite often, you can actually become the victim of your own success, because with good quality content, comes one very nasty risk, and it is called Plagiarism.
What is Plagiarism, and Why Is It So Annoying?
Let us just say you sit down and you begin writing a great piece of content. If you are writing an article straight off the top of your head, then it’s probably not going to take you very long. On the other hand, if you have to do research, then it could essentially take you a few hours.
Now imagine publishing your new article on your site, and then a week or two down the line, you’re browsing the web; you click on a link, and much to your surprise, there is your article staring you in the face. Of course you are going to be upset and you have every right to be. But now try to imagine how it will feel if your article has helped the scam site to secure a better search ranking than your own site.
Okay, before I continue, please allow me to make one thing absolutely clear: 100% protection against content scrapers is simply not possible. If thieves really want it, they are going to take it. Fortunately though, there are at least a few things we can do to minimize the chances of this happening.
In fact, there are several things we can do, but because I’m writing this post for beginners, I’m only going to discuss a few of the easiest tactics. You can find out more about ordering professionally written content by clicking here.
Don’t Make Life Easy For Content Scrapers
As I have said, there are a number of tools at your disposal, but why not start with something which essentially allows you to kill two birds with one stone? Inserting links in your content that point readers to other pages on your site, is good SEO, and it is also a pain in the butt for sites that steal your content.
Deep linking can help to increase your conversion rates and it can help to increase domain authority, which in turn help to improve search engine rankings. I have already written a post about Deep Linking so I won’t go into it now, but if you want to read it you may click here.
If your article has a number of links pointing to other pages on your site, then you can actually sometimes benefit from your stolen article being published on another site. If that site’s visitors click on those links, they are going to be directed to your site. Still, the person who operates the scam site could of course disable your links, but it all takes time.
Internal linking cannot offer fail proof protection against content scrapers, but it can at least make life a little difficult for them.
Using Copyscape Premium to Protect Content
Copyscape Premium is a great tool for anyone who is concerned about their content being scraped. It cannot prevent someone from copying and pasting your work, but it can let you know when another site publishes some of your content.
In short, Copyscape Premium will scan all the content on your site and automatically assume it all belongs to you. It then scans the web looking for duplicate content, and if it finds any, it tells you what content it is, and also where it is. It is not a free tool, but it is a really good easy-to-use tool which offers great value for money.
Google Alerts for Scraped Content
Anyone with a Google account can use Google Alerts in order to see if their content is being scraped and used elsewhere. All you need to do is copy and paste the title of your article in the Google Alerts “query” box, and then select your preferred action from the drop down menu.
The only problem I find with this is the fact that it will alert you if your content is being used by one of the sites that show up in the top twenty search results. Also, by its very nature, I would say it is best suited for people who only publish a handful of articles each week or each month.
Dealing with Content Scrapers
There are a number of steps you can take, but my advice would be for you to file DMCA report with Google. In short, you let Google know what URL address is of the scraped page on the scam site; you tell what site it is, and you provide your contact details so that they can get in touch with you if need be.
Additionally, you will also need to mail or fax them a signed declaration stating that you are the rightful owner of the content in question. Please, for your own sake, Do Not go down this road unless you are 100% certain that the accused has in fact scraped your content. False accusations can lead to lengthy court cases and hefty penalties.