Web 2.0 Properties And Their Impact On Search Rankings

web 2.0 properties

In the paragraphs that follow I’m going to be discussing Web 2.0 sites which you can take advantage of in order to drive lots of new traffic to your websites. Taking advantage of these five resources can also be a whole lot of fun, and in fact, there are hundreds of thousands of people already doing it even though they don’t need any web traffic because they don’t have any websites of their own. Before I get started though, let’s just take a quick look at what Web 2.0 properties are.

What Is Web 2.0?

I think most web savvy people already know what “Web 2.0” refers to. However, if you are new to internet marketing then you might not really understand what Web 2.0 is all about, so I’ll quickly explain.

When the web first rose to prominence, virtually all websites and web pages were designed for passive viewing. In other words, you would visit a web page; you would be able to view everything on that page, and of course you would be able to follow links or purchase products or services. However, there were no opportunities to become actively involved in the sites you visited. Today, that era is often referred to as Web 1.0.

These days, many websites encourage people to become actively involved. Some sites have been specifically designed to act as community based platforms where anyone can contribute to the site. Examples include sites such as Twitter; Pinterest; Google+; LinkIn; YouTube and obviously Facebook. Countless blog sites also encourage visitors to sign up and participate in discussions and etc.

In a nutshell, it is essentially this “community participation” which has given birth to the term Web 2.0. A good comparison example of a Web 1.0 site and a Web 2.0 site would be:

  • Encyclopedia Britannica Online – (Web 1.0) Visitors cannot add, remove or edit content.
  • Wikipedia – (Web 2.0) Visitors are actively encouraged to contribute to the site. They can add new content; edit existing content, or even have existing content removed.

5 Web 2.0 Resources with Massive Traffic Potential

If you want to exploit the full traffic generating potential of Web 2.0 properties, then you need look no further than the ever popular social networking sites. In the next few paragraphs I am going to name and briefly discuss what I believe to be the top five sites for those people who are looking at high quality targeted traffic. I hope you are not going to be disappointed, but Facebook doesn’t make it into my Top 5 list even though Facebook is definitely among the top 10 Web 2.0 sites for community shared information.

1. Google+

Many people, including myself, were not very hopeful of Google+ when it was first launched. Some people even referred to it as being a watered down “amateur” version of Facebook. However, many of us have been forced to eat a slice of Humble Pie because Google+ has become a major source of traffic.

When internet marketers and SEO specialists want help or advice, sites like Mashable are often their first port of call. Mashable is a “high authority” website that receives millions of visitors every month; yes, millions. Here is the interesting part… Google+ features on their Top 10 list of referral sites. In other words, they are getting an unimaginable amount of traffic thanks to Google+.

There is simply no denying the fact that your Google+ profile page can drive a massive amount of targeted traffic to your site. Additionally, if enough people click the little “share” button, it can have a very positive effect on your search rankings

2. Pinterest

In my opinion, Pinterest has really been slow to take off, but these days it is growing in leaps and bounds. In fact, I really love Pinterest. People are actually creating new businesses on the site. Even if you don’t want to use it for generating more traffic to your site or sites, you can use it to launch a completely new business.

According to the Shopify website, Pinerest occupies the number three spot for driving sales. One of the greatest things about Pinterest is the fact that it is so easy to link your pins to your website. In all honesty, I don’t believe any other website can compete with Pinterest when it comes to providing quick and easy direct links back to your site. There is massive potential for your pins or re-pins to go viral, and with it comes sales. If you don’t yet have a Pinterest account, now is the time to get one.

3. Tumblr

Unlike WordPress and Blogger which serve primarily as content publishing platforms, Tumblr is more of a “community” based concept where the focus is on “lots of people” rather than on “lots of traffic”. However, when it comes to Tumblr’s “tag searches” and “reblogs”, it is an invaluable site for generating a ton of targeted traffic, and of course it is made even more powerful due to the fact that it is clearly seen as a high authority site.

4. LinkdIn

LinkedIn is perhaps best known for its B2B business potential, but that certainly doesn’t mean you can’t use it to create a bunch of targeted traffic to your site. In fact, LinkedIn is one of the top traffic generators for prominent sites like BusinessInsider.com. While many internet marketers fail to appreciate the real value of LinkedIn, others are taking full advantage, and they are reaping the benefits from all the additional high quality traffic.

5. Twitter

To be honest, I was very tempted to exclude Twitter from this list because I feel that it has to a large extent already been exploited to a point where there is no longer any real traffic generating value. However, since this post is all about Web 2.0 and traffic, it would be irresponsible of me to not mention Twitter.

After all, Twitter is a phenomenal micro-blogging platform with one very unique and distinct advantage over the others. I have not yet managed to figure out why or how, but Twitter tends to have a very clear influence on site rankings. There are a lot of bloggers out there who have seen their search engine rankings improve simply by using Twitter to their advantage, and as we all know, better search ranking means more traffic, and more traffic means more sales.

Web 2.0 has without a doubt changed the face of the World Wide Web, and if you are hoping to be successful, you need to adapt accordingly. There are of course many things you need to focus on, but a good start would be for you to establish a presence on the five social media platforms mentioned in this post and definitely along with Facebook.